How political candidates are targeting you on social media based on your music tastes, shopping habits and favorite TV shows

CNN — Marco Rubio hopes to sway voters interested in Chick-fil-A, Ram trucks, and Duck Dynasty. John Fetterman is searching for fans of microbreweries, Teslas, and the Dave Matthews Band. And Michael Bennet wants to reach people who like Taylor Swift and Lizzo – while avoiding devoted listeners of Jason Aldean. Candidates in some of … Read more

7 Simple Ways to Market Your Book and Brand Organically

Opinions expressed by Entrepreneur contributors are their own. Increasing your brand awareness, engaging your book readers and building your business reach depends on one booster: marketing. Becoming a recognizable brand or author can take years. But thankfully there are ways to guarantee gradual success. Marketing comes in here. However, it is up to you to … Read more